Parasol is a narrative, idea & design partner for technology, arts & culture.


BRIAN WILLIAMS
LONDON, UK

Inquiries to brian [at] parasol [dot] io

For commercial projects please consult Diane.






PROJECTS



ME ME ME



UNFINISHED WORK
A WHO-supported interdisciplinary arts project to benefit cancer research

Narratives and ideas for ventures, funds, studios and accelerators.

Perhaps your utility is landing but your larger value isn’t?

Perhaps your materials are currently geared to an engineering audience?

Perhaps can explain your proposition, but struggle to show it?








Agencies, networks, start-ups, Google.

I done helped a whole slew of businesses and brands lo these many moons. copy

You can’t look new unless you look new. . Identifying the beats and rhythm of your story, the mission for each slide, tuning for audience, and the wisdom of breating room and dramatisation within a pitch.





Four basic services.

Material review and rework. A thorough audit of your materials and delivery of a revised version including the reasoning and principles for each decision.

Pitch and presentation preparation. Identifying the beats and rhythm of your story, the mission for each slide, tuning for audience, and the wisdom of breating room and dramatisation within a pitch.

Brand language development. A dig into the premise of your business to unearth or reveal the idea at the centre, with delivery of a brand line, north star sentence for your atrium wall (real or virtual), and guiding principles for business and brand behaviour going forward.

On-demand think partner. When you need an outside opinion. You can’t look new unless you look new.

A brand is an idea with a name.

If you are merely appreciated, you are vulnerable.


Brian Williams has worked in brand and marketing communications for 25 years. 

Marketing clients include Adobe, Babylon Health, BrewDog, Doritos, Education First, Geek Squad, GEICO, The Guardian, Haagen-Dazs, Honda, HP, The JFK Presidential Library, Lucky Saint, NIke, Spotify, Sprint, Tetley, and Walmart.

Data and Effectiveness clients while at Google include Apple, Bayer, Cadbury, Diageo, Dyson, Lay’s L’Oreal, LU, Mini, Mondelez Nestle, Pepsi, Purina, and Unilever.

Venture & creative strategy clients include: Kinnu, Octopus Energy, Avios, and Pacific Fusion.
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