I led and made work for the JFK Presidential Library in Boston for seven years while at The Martin Agency in Richmond, VA. 

Below are some highlights.

Clouds Over Cuba

Interactive documentary
The JFK Presidential Library

Launching on October 16, 2012, exactly 50 years after Soviet missiles were discovered in Cuba, this project lays out the full story of the Crisis, beginning in 1959 and continuing on until the missiles are removed in October 1962.

Clouds Over Cuba was the year’s most awarded interactive project globally, taking 54 international honors in documentary, digital design, interactivity, mobile connectivity and research, including two Emmy nominations and one win.

Creator, project lead, concept, creative & art direction

We Choose The Moon

Interactive live event
The JFK Presidential Library


The site launched exactly 40 years to the second after the real mission in 1969, and recreated every step of the journey over four-and-a-half days. The site was covered live on CNN, and visited by every internet-capable country on earth within a week of launch. 

1961

Posters/press ads
The JFK Presidential Library

The Bay of Pigs invasion. 
A first meeting with Khrushchev. 
Establishment of the Peace Corps. 
A declaration that we would land on the moon before the decade was out. 

That's an eventful first year as President.

We overprinted the same photo of JFK a few different ways to illustrate that the same man had to deal with a great variety of things during his first year in office.

The late Matt Wojtysiak took the time to cut the illustrated overlays out of wood and print them in his garage. Thank. you, Matt.

Project lead, concept, design & copy

From/to

Posters/press ads
The JFK Presidential Library

Kennedy had enormous power to transform a difficult situation into an opportunity. Matt Wojtysiak, Wade Alger and I made these to underscore the elegance of JFK's transformational power.

Project lead, concept, design & copy

An Idea 
Lives On

Interactive documentary
The JFK Presidential Library

An Idea Lives On is a tapestry of stories—a series of short films and artworks showing that Nov 22, 1963 was not the end of JFK’s life, but rather the beginning of his legacy.

Politicians and artists, astronauts and peace corps volunteers, freedom riders and civil servants—even people named after Kennedy—all tell us in their own way how we are still affected by the ideals JFK put into place.

This broad spectrum of voices are given shape by a variety of filmmakers, artists, illustrators and animators, underscoring the diversity of JFK’s impact in our world today.

In its first week, the project received visits from over 200 countries around the world, was featured on live television, and garnered countless media mentions. Winner in the Educational Resource category at SXSW Interactive.

Creator, project lead, concept, creative & art direction.

See Jack Run

Press & Poster campaign
The JFK Presidential Library

While the JFK Library was live-tweeting his run for President exactly 50 years later (5 posts a day! Quite a feat) we made these posters and press ads so you could follow along via QR.

Tap the link and go right to the tweet replaying what he was doing in this very picture. 

Creator, concept, creative & art direction.